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Roger Hampel From the opening rounds of the Bundesliga season, Lukas Kwasniok has drawn attention not for tactics or substitutions, but...

Roger Hampel Football managers today are more than tacticians – they are the public face and voice of a club’s brand. From press...

Roger Hampel In today’s hyper-connected era, a single viral moment in sports can eclipse an entire season’s worth of marketing. Sports PR...

Roger Hampel Gen Z is rewriting the playbook for sports public relations, demanding that brands speak their  language. This always-online...