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One of the Team: Lukas Kwasniok’s Jersey Choice as a Leadership Signal.
Roger Hampel From the opening rounds of the Bundesliga season, Lukas Kwasniok has drawn attention not for tactics or substitutions, but...
Roger Hampel


Coaching the Brand: The Strategic Role of Managers in Football PR.
Roger Hampel Football managers today are more than tacticians – they are the public face and voice of a club’s brand. From press...
Roger Hampel


All Eyes on Me: How Sports PR Leverages Viral Moments in Global Sport.
Roger Hampel In today’s hyper-connected era, a single viral moment in sports can eclipse an entire season’s worth of marketing. Sports PR...
Roger Hampel


Gen Z and the New Language of Sports PR.
Roger Hampel Gen Z is rewriting the playbook for sports public relations, demanding that brands speak their  language. This always-online...
Roger Hampel
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